TOGG Turkey’s first electric car
The light commercial vehicle market in Turkey achieved a sales growth of 61.3% in 2020, compared to 2019, according to an annual report of the Turkish Automotive Distributors Association (ODD) non-governmental organization.
On December 27, 2019, Turkey unveiled two prototypes of its local car in Kocaeli Province.
Turkey is preparing to launch its first domestic car brand, TOGG, whose first show will be the huge electric SUV.
Cars have been manufactured in Turkey for decades – by a wide range of car manufacturers. But the domestic brand for a long time remained missing from the list of achievements. Therefore, starting early next year, a Turkish company will manufacture its own cars, electric cars in particular.
TOGG is supported by a group of companies and institutions of trade in Turkey, and Mehmet Gürkan Karakaş has held high-profile positions in the automotive industry for three decades, most recently in charge of the electric motor at Bosch. He is now CEO of the Turkish Automotive Initiative Group
In its international debut, the new Turkish automaker chose a tailored venue to build its image and publicize its mission. CES 2022 in Las Vegas, the world’s largest IT and computer trade fair.
TOGG car Features
The vehicle complies with the criteria of the European New Car Assessment Program five-star rating system in place by 2022. Vehicles sold in the domestic market will have a speed of 180 km/h (the national highway speed limit is 125 km/h).
Togg sees itself more as a provider of open mobility than a traditional automaker. When viewed as a smart device, the car is just one of different units. With the electric Fastback, TOJ has given an indirect look at its first series of cars, which is scheduled to be launched for Turkish customers in the first quarter of 2023.
TOG cars are expected to be manufactured at a new production facility near Gemlik in Bursa region. The factory has been established over the past 18 months and is scheduled to open this fall.
The underlying data for the planned SUV reads like the numbers for many other models that will hit international markets over the next two years. It is a mid-range crossover with a set of different battery packs and has a range of 300-500 km without recharging, with a choice of 200 or 400 hp.
It is already clear that the Turkish company sees its cars as portable devices in an integrated system. In the long run, its profits are not expected to come solely from the sale and maintenance of consumer cars.
